#Go mikogo com manual#
#Go mikogo com professional#

Because the sales reps have the lead’s detailed activity history at their fingertips, they can begin with a warm, informed conversation – not a cold call.

High-scoring leads are automatically moved to Act-On’s Hot Prospects list, which is displayed inside the Salesforce dashboard, so the sales team can qualify opportunities and prioritize follow-up faster.

Find out how they made it happen in this new case study, and discover the lead-generating results of automated campaigns.

#Go mikogo com manual#

The responses are a great way to separate the wheat from the chaff as the interested parties engage.” Results that Lead to RevenueĪct-On Software has made it possible for Mikogo to move from manual lead management to new levels of automation and personalization. “Automated personal emails mean we reach the masses instantly, and we elicit more responses than we ever could, which is fantastic. “The automatic emails are brilliant, and we have been able to send friendly, personal emails from each of our account managers so prospects don’t even realize they are part of an automatic campaign,” said Andrew. After implementing the Act-On platform, Andrew quickly discovered that the benefits of marketing automation extend far beyond process optimization – especially when it comes to creating personalized communications.

He turned to Act-On Software because he was looking for a budget-friendly solution that would integrate seamlessly with their Salesforce customer relationship management (CRM) system. That’s when Andrew Donnelly, Mikogo’s online marketing manager, decided it was the right time to adopt marketing automation to help his team qualify, manage, and convert more leads faster. Plus, it was a system that didn’t make the most of the sales team’s time, and it also led to a lot of lost opportunities. With that kind of high volume, sales just wasn’t able to follow up with every single lead. Like a lot of successful companies, Mikogo grew very quickly, and the sales and marketing infrastructure hadn’t caught up. The real issue was ensuring effective lead management. In fact, the strategic use of content, social media, SEO, and PR is driving steady traffic to eight localized websites, creating more than 200 leads every day through web sign-ups. Generating new leads hasn’t been the problem for the marketing team at Mikogo. It’s a business model with a short sales cycle, and their typical sale closes in just 19 days.

#Go mikogo com professional#

Users can sign up on the Mikogo website for access to the free version of the online meeting tool, with enhanced access to the Professional edition for the first 14 days. Since launching in Germany in 2007, Mikogo has grown to serve a more than 1 million users around the world, including over 3,000 corporate customers. Thousands of companies around the world use their solutions every day for reliable, simplified online meetings. Mikogo develops screen sharing software designed for hosting web conferences, online presentations and remote support sessions. This is the dilemma Mikogo found themselves in several years ago after a period of rapid growth. Sounds great, doesn’t it? It is, but it can become a problem when you don’t have the right information to qualify leads and reach out to each one in a targeted, relevant way. Rapid growth, lots of leads, and a busy sales team.